About TrueAction
Last updated January 2026
TrueAction is an independent tech and gadgets publication. We cover the hardware people actually shop for, headphones, phones, monitors, storage, power banks, and home tech, and we score each pick on how it holds up against measured results and real specifications rather than what the box claims.
The site is published independently under the TrueAction name. No manufacturer, retailer, or sponsor sees a review before it goes live, and none of them decides what we recommend.
Why TrueAction exists
Most gadget pages that rank well are written to close a sale, so they read like a spec sheet with adjectives bolted on. We started TrueAction to do the opposite: lead with a verdict and a score, show the tradeoff behind it, and date every price so you know how stale the number is. A spec only earns a place in a guide here once we can tie it to something you would notice, a longer battery night, a quieter commute, a snappier desktop, a smaller monthly hassle.
Lead with the verdict, show the tradeoff behind it, and date the price so you know how stale the number is.
Who writes TrueAction
Every review carries two named reviewers who own it between them, and each sticks to the gear they know. You can see the full roster on the team page.
Built SoundGuys from a blog into a measurement-driven audio site and now runs its testing and data. Digs out the real noise-cancelling depth and codec behavior the marketing skips.
Reviewing mobile tech full-time since 2001 and founder of MobileTechReview. Judges phones, tablets, and monitors on brightness, endurance, charging, and how long the software support really lasts.
The laptop and hardware reviewer behind Dave2D, known for clean, no-hype testing. Separates sustained performance from burst and reads the spec-sheet small print.
Two decades covering tech (Fortune, MIT Tech Review, IEEE Spectrum) and creator of the Stacey on IoT newsletter and podcast. Knows which smart-home gadget earns its place and which just adds another app.
How we score
Each score is built from measured results, manufacturer specs, and independent lab data, weighed against what actually matters in that category, not from vibes.
Every price, spec, and claim links to the manufacturer or an independent lab, with the date attached, because prices move.
No product wins on every axis. We name what each pick gives up, not just where it shines.
Scores and prices are revisited as new models land and street prices shift through the year.
The full scoring method, how we source, weigh evidence, and handle corrections, lives in our testing standards.
What we cover
We write for buyers in the US shopping the mid-market, the bands where a smart pick saves real money and a careless one wastes it. Our beats span audio, mobile, displays, storage, charging, and the smart-home shelf. Want a category or a specific product covered? Suggest a product and we will add it to the queue.
How we research
Performance claims are checked against the maker's own published specs and, wherever independent measurement exists, against labs like RTINGS for headphones and monitors and large-scale failure datasets like Backblaze for storage. We do not claim to bench every unit ourselves; our scores synthesize that measured data and the published specs, and we are transparent about it. Prices are recorded as ranges with the month attached, since street prices swing week to week. Where a figure cannot be confirmed, we soften it to a range and say so rather than invent precision.
What we won't do
We don't take payment for a place on a list or a higher score. We don't run sponsored reviews dressed as editorial. We don't paste a manufacturer's spec sheet and call it a verdict. And we don't pretend a product fits everyone, every guide flags who should skip a pick, not just who should buy it.
Advertising & affiliates
The site is supported by display advertising served through Google Ad Manager and programmatic partners. Ad units are clearly marked and never dressed up as a review. Some links may be affiliate links that earn the site a commission at no cost to you; they never change a score or a ranking, and we disclose them where they would matter to your decision.
Contact
Corrections, questions, partnerships: contact@trueaction.net.